Media the Silent Buzzaka of Society

Media the Silent Buzzaka of Society

 

In today’s world, media has made a very exceptional place for itself in our lives. If I say that today, media has become as vital as food and clothing, then it’s absolutely true. There is no denial that media is playing a very significant role in making the world smaller. Through various mediums of media whether it is radio, television, newspaper or internet, we are able to connect with large number of people around us. Especially internet has truly become the need of every individual both for our work and personal lives.

Besides connecting with our friends, media also informs us about the world happenings. In one line I can say that media is like a mirror of the society which reflect each and everything about the society to us. Media people takes the risk of their lives to inform us about important news. I think it is almost impossible to imagine a life without media.

But one also can not overlook this fact that slowly commercialization is also coming in media. Media has a huge responsibility of conveying the truth and relevant information to the common man. But somewhere this seems to be taking a back seat for media people as they are focusing more on commercialization. Now a day, hot news which can help in increasing the TRP rates of the channel becomes the priority for them. But there are still some ethical people in media who are struggling to maintain the real purpose of it.

But media is not just confine to informing us about the world happenings and serving a means to connect with people, in fact it also affects out thinking patterns as well. The way we think and perceive various issues about the world is also shaped up by media. Today everyone especially youth is growing so aware about his responsibilities towards society is because of media.

When it comes to media, how can one forget to talk about the entertainment industry? Entertainment is something that one cannot live without. Be it movies, radio, internet etc., media is just everywhere in our life. Today entertainment is so easily available that every common person is able to afford it. Music and movies are so easily available to us through the internet that one does not have to spend loads of money on them.

If we just look around then we would find that there is no aspect of our life which is not touched and affected by media. Be it our work, relationships, education or entertainment, media is seen everywhere. And there is no denial that we cannot live without media.

Media definitely plays a very instrumental role in our lives. It informs us about the day to day happenings and does not let us feel as if we are living in an isolated place. It has connected the whole world and transformed it into a village where people are embraced with the smallest news of each and every corner of the world. But now days its commercialization has made their awareness motive take a backseat. Each and every news is being exaggerated for increasing their T.R.P .But nevertheless; its presence and importance cannot be denied.

Media is considered to be the 4th pillar of the society. The other three being legislative, executive and judiciary. It definitely plays an important role in the welfare of the society.

Media plays an important role in the society. They help us to know current affairs on the spot. They put their lives in danger during a terrorist attack or a natural disaster, just to inform us about it. It is partly because of them that there is awareness spreading in the society. This is how, many countries are able to contribute to the affected areas. Who are the people who tell us about corruption? Who are the people who tell us about the crimes? It is the media who tells us. It is the media who shape our lives. Without media our lives are incomplete.

Media is a mirror of the society. Its duty is to educate and entertain the people but nowadays we see that media is not doing its duty honestly. Instead of giving educative it is giving emphasis to sensationalize the public. They are only trying to attract people to increase their TRP rating. They raise the matter for 2 or 3 days then they forget that and never try to get the feedback of the cases, without having their own personal interest.

Media is really an important object in the society nowadays. Without the media, it would have never been possible for us to become so much progressive. Though sometimes it becomes too disturbing, but still I think it plays a very important role in our society. It helps us to know about how the poor people are being demoralized by the richer ones, how the students are being abused by the teachers, how the brutal fathers are killing their own baby in its mother's womb as it is a girl. Had the media been not there we would have never been able to know a bit about all these.

The Mass Media is a unique feature of modern society. There is an association between the development of mass media and social change. Few sociologists would refuse the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in earlier presence for influencing people into certain modes of belief and understanding within society.

Media plays a very powerful role in bringing awareness in the society. And it has increased a lot recently. The main reason is that common people rely on media to know all happenings. And the reach of media to common people has increased a lot nowadays. Without media we are literally 'a frog in the well'. TV and print media help us in getting familiar to the happenings around us locally, nationally and internationally. For the new generation, there's e-media too. During the outbreaks of a dengue and congou virus etc. it is the media that made us aware of their symptoms, precautions and treatments. Media regularly gives us tips towards having a greener earth. When earth quack and flood struck Pakistan, media made documentaries about it which inspired people to contribute to relief funds. 

Last but not least the media has to perform its role not only under its legal boundaries but also not forget the social and ethical limits.  and use their power not only their benefit but also serves its self for humanity with good intentions.